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B2B Marketing Strategy Guides
Context: Walker Sands is a B2B Marketing and PR Agency serving tech clients in industries including AI, Fintech, HR Tech, and Cybersecurity. Their approach relies on hyper targeted paid digital media placements and buyer journey/persona mapping to drive bottom of the funnel conversions.
The Ask: Develop comprehensive strategy guides articulating Walker Sands value propositions, processes, and workflows. Capture and distill complex information into digestible resources for internal and client use.
The Solution: Work cross-functionally with Executive, Leadership, and Design teams to validate data, define brand voice, and QA all written and visual content and hierarchy for multipage PDF deck deliverables.
Collaborators: Walker Sands