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Visual Identity & Website Design
Context: The Myers Briggs Type Indicator was constructed during World War II by Americans Katharine Cook Briggs and her daughter Isabel Briggs Myers, inspired by Swiss psychiatrist Carl Jung's 1921 book Psychological Types.
The Myers & Briggs Foundation was encountering a unique perception problem as they struggled to connect their expertise and the people they were trying to reach; academics, students, and psychologists.
The Ask: A personable re-brand for the historic, world-renowned personality type assessment.
The Solution: A modern brand identity that speaks directly to the history and equity behind the Myers & Briggs Foundation while maintaining a stronger connection to humanity. New brand tools and secondary elements to offer guardrails to 3rd party partners helping the M&BF claim its territory, separating itself from those imitating their research and causing confusion.
Collaborators: Parker Studio, The Myers & Briggs Foundation